From time to time Acumen offers free courses to assist persons in gaining valuable skills for leadership in the 21st century. By partnering with colleagues, friends, family members and even like-minded individuals around the world one can tackle courses that ensure accountability, as well as, create a better learning experience for those participating in the courses.
I have been recently provided with a list of their free fall courses (Running from September 2017 – February 2018). To learn more about Acumen courses and read articles from their Acumen Journal click here.
I do hope you take the opportunity to try out some of their courses. Enjoy!
Doing the little things…does matter. Whether switching from rebates to coupons, changing the format of your utility bill, or tweaking your website to boost transparency, it’s the simple, inexpensive changes that can enhance trust in your leadership and compel customers to open their wallets.
Join industry expert and AWWA author, Melanie Goetz for the first session of our Water Communications Master Class Series, to explore how utilities on a tight budget can make small (and cheap) changes to their messaging, marketing, and billing to improve customer experience and public support. From tweaking communications one detail at a time, to leveraging surveys, FAQs, and crowdsourcing, we’ll investigate in-depth how to manage public outreach to avoid crisis, maintain public perception, and fund water quality initiatives.
In this webinar, we’ll take a look at the tools and techniques you can implement in-house that cost virtually nothing, but can make a huge difference. We’ll start with a look at routine customer communications (e.g., billing statements) and how small changes in format, font, wording, tone, and across cultural groups, can improve understanding and support. We’ll explore customer surveys and Goetz will explain how you can use these to gather information, convey your message, and build your brand. We’ll also investigate in-depth how you can leverage websites and crowdsourcing and, when managed correctly, how they can function as a virtual part-time employee. Additionally, Goetz will outline field-tested communications’ best practices designed to educate your customers and cultivate trust with the public. Throughout the webinar, Goetz will weave in real-world examples and case studies of where water communications went right…and wrong.
Space is limited. Register today to save your spot!
Presenters: Melanie Goetz, MBA
Hughes & Stuart
We have received our digital copy of the Water Well Journal for November 2015 from the National Ground Water Association (NGWA).
Topics discussed in this issue include sustaining hand pumps in developing countries, a team approach to preventing injury and illness, field methods for identifying carbonate and sulfate rocks and a glance at the upcoming Ground Water Expo. Also included in the featured articles, is one that is especially helpful to managers and supervisors, on how to become an active listener.
Although our focus may not be so much on groundwater anymore, since we more focus on surface water, this journal is useful for us to have a general knowledge of issues and trends, as well as, provides meaningful articles that apply to the workplace.
For those of you interested in viewing this journal please check me at my desk or send me an email. 🙂