New Webinar- Avoiding Public Outrage:Communicating More with Less

New Webinar!
Avoiding Public Outrage:
Communicating More with Less

Feb. 1st   |   1 PDH / 0.1 CEU

 

Doing the little things…does matter. Whether switching from rebates to coupons, changing the format of your utility bill, or tweaking your website to boost transparency, it’s the simple, inexpensive changes that can enhance trust in your leadership and compel customers to open their wallets.

Join industry expert and AWWA author, Melanie Goetz for the first session of our Water Communications Master Class Series, to explore how utilities on a tight budget can make small (and cheap) changes to their messaging, marketing, and billing to improve customer experience and public support. From tweaking communications one detail at a time, to leveraging surveys, FAQs, and crowdsourcing, we’ll investigate in-depth how to manage public outreach to avoid crisis, maintain public perception, and fund water quality initiatives.

Avoiding Public Outrage

In this webinar, we’ll take a look at the tools and techniques you can implement in-house that cost virtually nothing, but can make a huge difference. We’ll start with a look at routine customer communications (e.g., billing statements) and how small changes in format, font, wording, tone, and across cultural groups, can improve understanding and support. We’ll explore customer surveys and Goetz will explain how you can use these to gather information, convey your message, and build your brand. We’ll also investigate in-depth how you can leverage websites and crowdsourcing and, when managed correctly, how they can function as a virtual part-time employee. Additionally, Goetz will outline field-tested communications’ best practices designed to educate your customers and cultivate trust with the public. Throughout the webinar, Goetz will weave in real-world examples and case studies of where water communications went right…and wrong.

Space is limited. Register today to save your spot!

Register Today!

Melanie Goetz

Presenters:
Melanie Goetz, MBA
Communications Strategist
Hughes & Stuart

Live: February 1st
Price: $79

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About WRlibrarian

Currently employed with the Water and Sewerage Authority at the Water Resources Agency, I have taken the opportunity to create an innovative and exciting blog to make staff aware of library related activities, as well as, relevant information that can have an impact on the Agency's operation.
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